Defining a Communication Design question, which directs the production of a sustained major project, is an essential part of masters level qualification. It demonstrates advanced understanding of contemporary design thinking and practice within the field of communication design.
Communication Design questions are wide ranging, providing an opportunity to comprehensively investigate contemporary or future communication design issues, position your interests academically, commercially, socially and culturally and identify and apply or develop appropriate technology/ies.
Your application to MA Communication Design requires you to propose a programme of study for your Major Project identifying your Communication Design question.
When answering questions posed in the programme of study ensure you refer to work in your portfolio, which supports your answers. The programme of study and your portfolio work together as a integrated application.
The template below provides a structure to develop and identify your intended communication design question and the resultant outcomes.
The structure is predicated on the following:
What am I investigating?
Why is it important to my studies, professional development and the field of study?
Who is the intended audience for my work?
How will the question be answered?
Project subject area: What is the subject area the project will investigate?
Project summary: Briefly describe the project.
Core communication design question the major project will investigate (what): What is the communication design question/s to be investigated by the major project?
Project rationale (why): Why is the project of importance? How does the project extend subject knowledge in the field? (what new knowledge will be created).
Project audience (who): Who is the intended audience, who am I communicating with?
Proposed approaches, methods and methodologies (how): Briefly explain your proposed approach, demonstrating an awareness of planning, project stages and the timescales involved. Explain briefly how you propose to conduct the research and the main research approaches and methods you might use (refer to work in your portfolio) Indicate any possible ethical issues involved such as copyright, publication, confidentiality. health and safety etc.
Possible outcomes or products (how): Indicate the expected or anticipated outcomes, products your communication question design might result in and what resources might be needed to complete the project.
References and bibliography: Indicate the importance of previous related studies by providing evidence of key texts (theories/approaches/sources) and state their relevance to the proposed project (refer to work in your portfolio).
Topic: What is the impact on shop window as the communication media in contemporary society?
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