The Business Development (BD) process in Government Contracting relates to the identification of suitable contracts and preparation of proposals in response to Government solicitations for these contracts. It typically consists of five separate and distinct phases:
One important aspect of the BD process is that it is most effective as a closed-loop system, in which the Operations Phase information feeds into the Positioning Phase for an ever-changing system that quickly reacts to changing conditions in the marketplace. This is often referred to as the BD Lifecycle.
Many separate workgroups or business units support the BD process, from corporate management to the operations staff to production personnel and administrative staff inside the company, to third party Subject Matter Experts (SME) or professional proposal preparation personnel like those provided by third party consulting firms.
Positioning PhaseSome of the tasks performed during the major phases of the BD process include:
Post Submission Phase
This is just a simple list of some of the major tasks performed during the process, there are many other sub-tasks that must be performed to accomplish these, and there are many opportunities to do them incorrectly. This is often frustrating for companies, as they are unable to understand why they’re not experiencing the success they believe they should have, or that their competition has, because they are dutifully performing each step of the process.
What’s important here is that merely performing the step is not the same as performing it correctly. Another dynamic of this is that it can be difficult to admit that sometimes we need help, or it could be that upper management would take a dim view of our abilities if we asked for outside help with our internal processes.
Additionally, many large (and some small) companies need help, but don’t know they need it (or in extreme cases, are too arrogant to admit it). This is normally characterized by a high turnover of business development personnel as they struggle in vain to be successful using a broken process.