SWOT Analysis-Marketing homework task
Complete a one-page chart examining how your chosen company is currently positioned for future sales success. In other words, analyze what you find to be the company’s Strengths, Weaknesses, Opportunities and Threats in relation to how they are currently poised to compete for sales. **This is not a general SWOT analysis for the firm as a whole; this SWOT is specific to the sales point of view. A template of this SWOT is shown in Exhibit 1.
Exhibit 1. SWOT Template
Sale-Specific SWOT Template:
Internal Strengths – examples of questions that would be answered:
Weaknesses – examples of questions that would be answered:
External Opportunities – examples of questions that would be answered:
Threats – examples of questions that would be answered:
This analysis should be depicted in chart form, and should demonstrate that you have fully analyzed many aspects of the company’s sales operation, strategy, and results. Bullet points should be specific and have enough verbiage to be understandable on their own
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