Supplier’s Information – Technutronics Brad Tennant, Sales Manager for Technutronics, was developing a strategy for a negotiation session to be held…


Identify the key issues and the range of your position on those issues. Remember that price is not the only variable subject to negotiation.

2.             What do you think will be the most important issue(s) to the buyer?
3.             What do you believe is the highest price that Porto is willing to pay for New Prod? What is the lowest price you are willing to sell New Prod? (This defines your negotiating range on the price issue).

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