Topic: Strategic Analysis of SKYPE
CASE 1 ASSIGNMENT:
First, you need to do a strategic analysis of Skype. The executives are looking for us to give them an independent, objective view of Skype’s current strategic position. They want to get full information of Skype’s mission, vision and values. They want to identify its current set of strategic goals. They want an assessment of the competition and the competitive environment. And they want to see the opportunities and threats it is facing, and get a general idea of its strengths and weaknesses. Skype and Microsoft want to know if we think they should make any strategic changes or stay with the status quo. You need to put this into a recommendation and justify your reasoning.