Review Exhibit 13.1 on the Top U.S. Advertisers. a. Look at those whose advertising went down by dou

Review Exhibit 13.1 on the Top U.S. Advertisers.
a. Look at those whose advertising went down by double digits from the prior year. Speculate about what might have caused those advertisers’ expenditures to decline.
b. Do the same analysis of those whose advertising went up by double digits from the prior year. Speculate about what might have caused each to go up.

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