Read and respond

Read the following reference:

Joseph, M. V. (2013). Significance of Data Warehousing and Data Mining in Business Applications (Links to an external site.)Links to an external site.. International Journal of Soft Computing and Engineering (IJSCE), 3(1). ISSN: 2231-2307. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.648.4420&rep=rep1&type=pdf

Respond to the following:

Explain why data mining has become so important in today’s business world.
In the above article, the authors listed application areas of data mining technologies in business, which include government, finance, banking, and marketing. Please identify one application area and conduct research on the Internet to find out how data mining is being studied and applied in these areas. Please remember to put your own thoughts and opinions on these business application

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