need help with strategic marketing 5

Exercise 8.2McDonald’s
http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas.html

Read about McDonald’s social responsibility initiatives.How has McDonald’s integrated social responsibility with its marketing strategy?
Are you surprised at McDonald’s level of involvement in giving back to its communities?Other than Ronald McDonald House Charities, why have most consumers never heard of McDonald’s many philanthropic initiatives?

 
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