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Environmental Context Analysis :
? Briefly identify any important changes in the demographic, economic, socio-cultural,
political/Legal, technological, and natural environment, and analyze their likely impact on the
market and sales. ( I will provide you with the support market review that you need to analyze)
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Consumer Behavior
? Using information in the simulation combined with your own knowledge, perform a very brief needs analysis for your target customers.
? Using information in the simulation combined with your own knowledge, very briefly analyze
the decision making process your target customers go through
? Identify the level of involvment and state the type of decesion making your target customers undergo
