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Management: business policy

Group 3 & 4 members need to select a current event from BusinessWeek (February 28-March 6) about a company. Which business-level strategy(ies) is the company using? (See levels of strategy on course homepage). Is this a successful strategy(ies) for the company, so far ? Why/why not? Are there any risks using this strategy? If so, what are they?

STRATEGIES ESTABLISHED AT VARIOUS ORGANIZATIONAL LEVELS

GLOBAL-LEVEL STRATEGIES

Exporting
Licensing
Franchising
Joint Venture/Strategic Alliance
Wholly-owned Subsidiary

CORPORATE-LEVEL STRATEGIES

Stability
Internal Growth
Penetration
Expansion (Product/Service, Geographical)
External Growth
Vertical Integration: Forward, Backward (Absorption/Partnerships)
Horizontal Integration (Mergers/Acquisitions of Competitors)
Strategic Alliances
Outsourcing
Concentric Diversification (Related Acquisitions)
Conglomerate Diversification (Unrelated Acquisitions)
Retrenchment
Cutback and Turnaround
Restructuring (Divesting/Changing)
Harvesting
Liquidation
Bankruptcy

BUSINESS-LEVEL STRATEGIES
Low Cost Provider
Best Cost Provider (Hybrid)
Differentiation
Focus
Quick Response
Government Relations
Multi-country/global emphasis

OPERATION-LEVEL STRATEGIES
Operation-level Strategies (Functions)
Core Processes (Cross-functional activities)

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