Literature Review Notebook

Objective: to learn about the current concerns and trends in the field of marketing.

Each student is to prepare a notebook with five sections: M-Marketing is mobile marketing and is emerging as a method for promoting products, services and ideas;Sections 2-5 Literature Review: Each student is to use current journals, newspapers and periodicals dealing with business published AFTER September 1, 2012, and locate articles of significance relative to the specific topics. Copy the articles and place each in the appropriate section of the notebook. Each section is to have 4 articles, all articles must be from electronic databases. Pages of advertising are not acceptable. Copies of information taken from the websites of consulting companies (and the like) are not acceptable. Each article must have the APA citation. Bibliographic instruction is available through the Madonna University website

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