Global Marketing Management

The paper divided into three parts. For the first part, I preferred to use PEST to give a critical literature review. For the second part, I told the teacher I use the

Primark into China to critically analyse the operations of the company in light of environmental factors you have discussed in part one. For the third part, it need to

use the 4′ps to analysis and do not mention too much about what is 4p’s. Thanks.

organization.

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