Discussion 1

Considering the readings, share an example of an organization’s use of corporate social responsibility to gain a competitive edge in an industry.  What do you think their objective was and do you believe it worked? Why or why not, please be specific.
Jansen Kraemer, H. M. Chapter 12 (2011). Form Values to Action. San Francisco, CA: Jossey Boss.
Porter and Kramer (2006) Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility (via Harvard Course Pack)
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