Defining concept of design thinking

Defining concept of design thinking

Key reading:

Martin, R. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press

Indicative text and web site:

Brown, T. (2009). Change by design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business

Lockwood, T. (2009). Design Thinking: Integrated Innovation, Customer Experience, and Brand Value. Allworth Press

Brown, T. (2009). Tim Brown urges designers to think big. (URL:

DSM5A1 Design Thinking
Sep 2014 Dec 2014
Assignment 2 – Briefing Sheet?(See also Essay layout requirements)
Assignment Title Defining concept of design thinking
Type Essay?
Words 2000

This third Assignment gives you the opportunity to explore, and the college to assess, the knowledge you will have accumulated during the course on this module so far.
This Assignment builds on your knowledge and learning for the final Assignment (Assignment 2):?a Assignment 1 (Part A) – Design Thinking – Definition+?b Assignment 1

(Part B) – Design Thinking – strategic tool in business leadership
c Assignment 2 – Defining concept of design thinking
It is designed for students to reflect on and respond to the initial feedback from your Seminar Tutor from Assignment 1 (Part A) and Assignment 1 (Part B).
It builds on your learning and the Seminar Tasks.
It focuses on exploring the current literature on design thinking, its influences and its critiques.
1 Choose examples exploring the current literature on design thinking, its influences and its critiques and relate it to real world application of design thinking used

as a strategic tool in business leadership.?Assessment Criteria A, B & C
2 Complete a thoroughly researched essay based on your examples Design Thinking?Include:?Students own definition of design thinking
Design thinking application in a business organisation
Case studies (not part of the word count)?Include:?Cite case studies that explore existing applications of design thinking in the business world
Appendix (not part of the word count)?Include:?Students comment on design thinking key readings Evidence of student tasks undertaken in the Seminar Assessment Criteria

A, B, C, D, E & G
3 Reference throughout (minimum of 5 academic sources) Regents University Harvard (not part of the word count)?Include:? Complete list of References Assessment

Criteria F
4 Create a Bibliography Regents University Harvard (not part of the word count) Assessment Criteria B
5 Use visuals to add value Assessment Criteria F
6 Follow the Essay layout requirements Assessment Criteria F

A Demonstrate an in-depth recognition, understanding and knowledge of differing influences and critiques in current and future Design Thinking.
1 2 3 4 5
B Demonstrate an in-depth knowledge and understanding of core information related to Design Thinking.
1 2 3 4 5
C Identify examples of creative and entrepreneurial thinking linked to Design Thinking models.
1 2 3 4 5
D Analyse and evaluate the impact of business strategies within a global business context.
1 2 3 4 5
E Identify problem-solving techniques drawn from business examples resulting in effective global business solutions.
1 2 3 4 5
F Demonstrate responsibility for own work by using appropriate tools to ensure improvement of work.
?G Demonstrate initiative in choice and development of Design Thinking examples.
1 2 3 4 5

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