a global brand and define its brand personality

a global brand and define its brand personality
DeMooij (Chap. 2 – pg. 25) makes reference to brand personality. It also states that ‘across cultures, a brand’s personality may not be perceived in a manner consistent with how a firm has designed it to be because of cultural differences’. Select a global brand and define its brand personality. Is the brand personality consistent with how you perceive it to be? State your reasons
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Originally posted 2015-04-01 14:32:03.

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